The 2024 Iowa Farm and Rural Life Poll Summary Report focuses largely on the well-being of Iowa farmers over time. Specifically, it tracks quality of life, stress, farm financial health, and satisfaction with life and work over the annual survey’s four decades of data collection. The survey also examines farmers’ use of professional advisers to help with farm decision making, their awareness of and interest in conservation agronomist programs and the prairie strips conservation practice, and their use of various communication technologies to access information for agricultural decision making.