PM 1969A
pm1969a

Can You Call It a Focus Group? -- Methodology Brief

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Can You Call It a Focus Group? -- Methodology Brief image number 1
PM 1969A
pm1969a

Can You Call It a Focus Group? -- Methodology Brief


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Product Description

Focus groups don't work for every purpose. Determine appropriate use of focus groups to get high quality information for high quality decision-making.

Product Details

Pages / Length: 4

Publication Date: 05/2004

  • In Stock